Smartphones, Smart Homes, Smart Cars, Smart Clothing and Apparel, Smart Innovations, and Smart Everything! The world today has transformed into everything smart. With continuous advancements in technological tools and resources, smart, clever, skilled, and talented human minds create more tech-savvy innovations that make life-impacting changes and transformations that contribute to the betterment of the world. Many companies, organizations, businesses, and brands benefit hugely from being the first to create one-of-a-kind innovative and smart technologies that make people’s lives just a little better and easier.
The need for such innovations and minds is always present as smart technology can easily help identify what is in demand and what improvements and corrections are to be made to particular services and products so that better results can be delivered efficiently. They benefit from being recognized thereby increasing customer engagement and driving their sales and profits, from their unique identity and services that are provided, and much more. Smart technology has proven to enhance and improve lives above and beyond – be it in any industry and sector, the ever-evolving tools and resources help in addressing many challenges around the world.
Therefore in this article, we shall cover the advantages, benefits, needs, and impacts of Smart Wearable Tech that has impacted our lives for the better and how global start-ups are using this to their advantage in addressing Health and Fitness in the Fashion Industry. Hence one such start-up company that will be chosen as an example and spoken about in-depth would be OURA Rings, co-founded by CEO Petteri Lahtela.
Petteri Lahtela – Co-founder and CEO at OURA Rings:
Petteri Lahtela is one of the 3 co-founders and was the Chief Executive Officer(from 2014 – 2018) who was behind the creative innovation and brains of the entire OURA Ring product and app. Being the world’s first sleep quality, health and wellness ring app, OURA and its co-founders have revamped the fashion and apparel industry with the addition of this Smart Tech Wearable.
Petteri Lahtela has a Bachelor’s Degree in Computer and Information Science and a Master’s Degree in Computer Engineering and Telecommunications. He later studied for an EMBA (Executive Master’s in Business Administration) in International Business, Marketing, Economics, Strategy, and Corporate Management at The University of Oulu. The co-founders of OURA Ring launched and established the business and brand in the year 2013 providing technologically manufactured rings that help in monitoring sleep tracking, health and fitness.
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OURA Ring:
Established by co-founder and CEO – Petteri Lahtela, alongside two other co-founders, OURA Ring was founded in the year 2013, and is headquartered at Oulu, Northern Ostrobothnia, Finland, in Europe. OURA Ring is a fitness technology and wearable device that has been manufactured to monitor and provide metric based results on sleep, stress, women’s health, fitness and activity, illnesses, and heart health tracking.
“Better lives through better sleep.” – OURA Ring.
OURA Ring is a Brushed Titanium smart ring that monitors sleep, activity, heart rate, and oxygen levels through just your fingers and provides insights and metric based results on a smartphone downloadable app. “Easy to wear, everywhere” – OURA Ring’s makers share that our fingers hold accurate readings for over 20 biometric datasets that can be used to detect an individual’s heart rate, general or specific health tracking, quality of sleep and duration, temperatures, blood and oxygen levels, etcetera. Titanium provides durability, water and sweat resistance, and is lightweight which gives the wearer a free, uplifting, and a glamorous feel.
Mission Statement – “Make health a daily practice.”
As commented by USA Today – “An absolute marvel of modern wearable technology”, estimates say that over 86% of wearers saw sleep improvements after purchase of the OURA Ring, and around 88% saw an overall health improvement. The brand has globally sold out over 1,000,000+ rings by around 475+ employees all over the world, after undergoing 10+ years of the product’s research and development by over 20+ highly-qualified PhDs. Putting the lives and health of people first, builds trust which drives OURA Ring’s wearable devices to reach higher in providing solutions together. In 2022, OURA Ring was awarded with The Best Activity Tracker by Popsugar and The Best Sleep Tracker by Men’s Health. In 2023, he brand was awarded with The Best App, health and Fitness by The Webby Awards and was one among The CNBC Disruptor 50 List.