Manfred H. Heiss, President, MAUD My Auto Data
In the dynamic world of business, it is often the crazy ideas that find their roots in reality. Such seemingly outlandish ideas provoke us to think differently, beyond the conventional and the ordinary. Tired of the corporate grind and stuffy confines of BMW and Oracle, Manfred H Heiss was craving some genuine real-world connections. With a mind ablaze with ideas that defied conventions and a soul dedicated to serving mankind, Manfred decides to throw caution to the wind. He decided to embark on an epic journey that left a lasting legacy, disrupting the traditional norms of the automotive industry, forever. Reflecting on his journey, Manfred recalls, “I remember… discussions with major international consulting partners… my ideas have been always somewhat crazy, a little ahead of their time.” And so, MAUD was born—a beacon of freedom in a world of corporate conformity. Join us today in this joyride of innovation and enthusiasm filled with passion, determination and a whole lot of heart.
The MAUDyssey: From Cubicles to Creativity
A tech maven-cum-automobile enthusiast, Manfred H Heiss, refused to be just another cog in the corporate machine. After years of navigating the corridors of the corporate giants, he realized something was missing—a connection between corporate strategies and real-world needs. Here, he identified a stark reality: what companies aim for doesn’t always help society. That’s when he decided to hit the road less travelled and paved his path toward an entrepreneurial journey-from cubicle to creativity. Thus, MAUD was born—a sanctuary where customers reign supreme, and data becomes a tool for leveraging efficiency with freedom. “At MAUD,” as Manfred declares, “we put customers back in the driver’s seat… sovereignty and control over their data.”
The MAUD Mission: Putting You Back in the Driver’s Seat
Cruising down the highway, dancing to the joy of riding, you must savour the taste of freedom to the fullest! That’s exactly the feeling Manfred wants every vehicle owner to experience with MAUD. “We’re all about giving you control,” he says with a grin. At MAUD, it’s not just about data—it’s about empowerment. From choosing your service providers to keeping tabs on your data, MAUD puts the power back where it belongs—in your hands.
MAUD’s mission is not only restricted to simplifying data management and control. It also facilitates the process of data sharing, data monetizing, and making smart choices when purchasing new/used vehicles, as well as services around your car or motorcycle. MAUD is an acronym for ‘MyAutoData’. Yet it is intricately designed to offer something bigger: “Make Automobiles Utterly Delightful”. This epitomizes Manfred’s dedication to improving your automobile experience.
Manfred’s Excellence Recognized
In 2024, Manfred was honored with the prestigious German CEO Excellence Award for “Best Vehicle Ownership Software CEO 2024 (Europe).” This accolade further cements his status as a trailblazer in the automotive industry, reaffirming MAUD’s position as a leader in vehicle ownership software solutions.
Roadblocks and Pit Stops: Navigating the Chaos
As we know every great road trip comes with its fair share of detours, Manfred’s journey with MAUD proves no exception. From validating his concepts to complying with privacy regulations, and securing funding- challenges loomed large for him. Sometimes, the road ahead seemed uncertain. But Manfred with his band of fellow workers, powered through it, with a little grit and a whole lot of determination. “Funding is usually the main obstacle,” Manfred acknowledges, his voice tinged with resolve. Through resilience and a penchant for learning from missteps, they succeeded. “Thank goodness,” Manfred mellows, “we obtained an overwhelming response from people and the media… thanks to a press release.” MAUD emerged victorious, a testament to the indomitable spirit of its founder.
The Ultimate Adventure: MAUD’s Quest for Empowerment
Fast forward to today and MAUD is more than a quirky startup. With its AI-driven technology and comprehensive data sets, the platform has evolved into a full-blown adventure for vehicle lovers. Its customer-centric approach not only ensures safer trips but also aims to redefine the connection between consumers and their vehicles. MAUD promotes a feeling of empowerment and autonomy that goes beyond usual limits. MAUD’s vision transcends mere data control—it’s about empowerment. “We want to help drivers make money from their data… sensitizing them towards more environmentally friendly driving,” Manfred emphasizes.
Leading with Integrity: Cultivating a Culture of Collaboration and Innovation
At the helm of MAUD, Manfred embodies leadership rooted in collaboration and integrity. “Everyone is encouraged to express ideas… Appreciation, honesty, and trust… are essential,” he affirms. Within the halls of MAUD, innovation thrives, nurtured by a culture of positivity and shared success.
A Vision for Tomorrow: Shaping a Better Future for All
For Manfred, entrepreneurship is not just a journey—it’s a catalyst for societal change. “The topics of digitalization, data, and AI are perfect for this,” he muses. Way ahead, Manfred aspires to develop an incentive system for drivers. This will motivate them to reduce traffic jams and carbon emissions. Whether it’s through innovative technology solutions or advocacy for consumer rights, MAUD leads the way toward a more transparent, consumer-centric future in vehicle ownership.
Beyond business, Manfred’s aspirations encompass education, animal welfare, and societal well-being, painting a portrait of a visionary with a heart for humanity.
Embracing the Challenge: A Call to Arms for Change
In the twilight of the automotive industry, the leader beckons us to embrace the challenge of connectivity beyond the confines of electric vehicles and autonomous driving. “Wouldn’t it finally be time to tackle this issue?” he implores, urging us to venture into uncharted territories with courage and conviction.
Ticket to a Smoother Ride Ahead
The journey of a thousand miles begins with a single step. With MAUD, every mile is a memory and every step a fun ride. In Manfred’s world, positivity isn’t just a mindset—it’s a way of life. He understands that setbacks and disappointments are just impetus to take charge on the road to success. What may seem like a roadblock today could very well be a blessing in disguise tomorrow. It’s this unwavering optimism that fuels Manfred’s passion for his work and infuses every day with joy and excitement.
It’s time to focus not just on the future, but on the present. With millions of these vehicles changing hands every year, the road ahead is paved with endless possibilities. So why wait? Are you a data lover or a car aficionado? Or, just someone looking for a smoother ride? If so, MAUD offers a ticket to a brighter automotive future. Buckle up, hold on tight and let’s navigate the twists and turns of tomorrow’s roads together. Let the adventure begin today!