Katarzyna Łakińska, Founder, Flexi.pl

Gone are the days when exuberance was an attribute exclusively allied to youths, and new ideas were the brainchild of fresh-faced innovators only. Contrary to this popular belief, your culminating years may signal the beginning of a new life, akin to the emergence of spring after autumn. At this age, amidst the transition from desire to wisdom, individuals yearn for a life imbued with meaningful pursuits, purpose, and connections. Like Ulysses who never ceased to explore new horizons, such individuals would love to embark on a new adventure with renewed vigor and vitality. Endowed with limitless potentialities, they always hunt for opportunities to unwind themselves to the fullest. Today, we seek to explore the journey of such a visionary, who in her late 60s, strongly believes in the prowess and potential of people in their advanced age and encourages them to push boundaries, defy conventions, and set a new benchmark on thriving life after 50, 60 or beyond. 

Let’s welcome the most vivacious, dynamic, and inspiring entrepreneur from Poland, Mrs. Katarzyna Łakińska, who with her unique perception of human abilities has set a new dimension in elevating lives beyond mature years. As the founder of V&P GROUP and Flexi. pl, a digital portal dedicated to connecting active, experienced professionals with opportunities for additional employment, Katarzyna stands as a beacon of change; breaking stereotypes, and redefining success in the twilight years of your life.

The Genesis of a Visionary

Katarzyna Łakińska’s journey into the world of entrepreneurship is nothing short of remarkable. With a background deeply rooted in the marketing industry, she began her odyssey in the bustling streets of Paris, where she honed her skills in advertising and photography agencies. However, it was her insatiable appetite for innovation and her disdain for limitations that propelled her towards greater heights.

Reflecting on her early experiences, Łakińska reminisces, “I don’t like limitations. By observing the market and demographics, I saw the social importance of activating the Flexi generation and its potential.” This innate drive to challenge the status quo and harness the untapped power of age would later become the cornerstone of her entrepreneurial endeavors.

A Vision Unveiled: V&P GROUP and Flexi. pl

Armed with decades of experience and a relentless passion for change, Katarzyna Łakińska laid the foundation for V&P GROUP, a conglomerate comprising five dynamic companies dedicated to fostering innovation and diversity in the labor market. However, it was the birth of Flexi. pl, that truly exemplified her commitment to revolutionizing the way society perceives age and maturity.

Flexi. pl, a portal tailored for active individuals aged fifty and above, serves as a testament to Łakińska’s unwavering belief in the value of experience and diversity. As she explains, “We cannot afford as a society to waste the talents, experience, and authority of the Flexi Generation.” Through Flexi.pl, Łakińska endeavors to dismantle stereotypes, combat digital exclusion, and usher in a new era of inclusivity and opportunity.

Championing Age Diversity: The Flexi. pl Initiative

At the heart of Łakińska’s vision lies the profound understanding of the transformative power of age diversity in the workforce. With a strong technological infrastructure fueled by AI and big data, coupled with a commitment to corporate social responsibility, Flexi. pl seeks to create a modern ecosystem. This initiative not only appreciates the potential of age but also leverages it as a catalyst for innovation and productivity. Through the platform, individuals aged 50 and above can showcase their skills, expertise, and entrepreneurial ventures, and also engage in meaningful pursuits, from volunteering to lifelong learning.

“We are building a strong position in the market by responding to the needs of the Flexi Generation,” asserts Łakińska. Flexi. pl stands to be a testament to Katarzyna’s unwavering commitment to nurturing a community where we perceive age as a driver of stability and growth, where age is celebrated, not stigmatized.

A Legacy of Achievement

Katarzyna Łakińska’s accolades speak volumes about her indomitable spirit and unwavering dedication to effecting positive change. As the winner of the Forbes 50 after 50 ranking and a longstanding member of prestigious associations such as FBN Poland and SAR, she has left an indelible mark on the realms of entrepreneurship and marketing.

Her influence transcends borders, as evidenced by her participation in international platforms such as the International Advertising Association. Yet, amidst the accolades and achievements, it is her profound impact on the lives of countless individuals that truly defines her legacy.

A Testament to Resilience and Determination

Katarzyna Łakińska’s journey is a testament to the power of resilience, determination, and unflinching faith in oneself. Through her unwavering commitment to championing age diversity and fostering inclusivity, she has not only defied conventions but also inspired a generation to embrace the limitless possibilities that come with experience and maturity.

As she looks towards the future, Łakińska remains steadfast in her mission to ignite a revolution—one that celebrates the wisdom of age, the resilience of spirit, and the boundless potential of the human spirit. In her own words, “We are innovators, and we see an opportunity in responding to the needs of the Flexi Generation. Together, we can break barriers, defy stereotypes, and usher in a new era of empowerment and possibility.”

In a world that often equates success with youthfulness, Katarzyna Łakińska stands as a shining example of what it means to embrace age with grace, dignity, and unyielding determination. Her story serves as a beacon of hope for all those who dare to dream, reminding us that true greatness knows no bounds—no matter the age.