(City Zurich – 14 May 2024) iceep, a Swiss-based company empowering lifestyle brands with circular takeback programs, has been named one of the top seven leading innovators in the Business Model category of Logitech’s Future Positive Challenge.
The Future Positive Challenge is a competition organized by Logitech, a leader known for its cutting-edge computer peripherals and software that shape the future of personal computing, gaming and more. This competition is designed to identify innovative solutions for a more sustainable consumer electronics industry. It seeks disruptors or innovative companies who share Logitech’s commitment to environmental responsibility. Logitech partnered with Tech, Tour, a company that helps startups in connecting with corporations to find the best solutions, specifically designed for the electronic industry, enabling a circular economy, and empowering consumers to make greener choices through education, repair, reuse, and recycling programs, as well as through the creation of novel marketplace platforms.
Mind the Bridge, a Silicon Valley based innovation platform, scouted and screened the global market for impact and sustainability innovators within the technology device industry. They reached out to iceep, on behalf of Logitech and invited them to participate in the Future Positive Challenge.
Out of 190 applicants, iceep was selected as a leading innovator in the Business Model category. Their category focuses on innovative programs that specifically promote a circular economy within the lifestyle industry. It empowers lifestyle brands like Logitech to use digital takeback programs as their greatest loyalty asset.
“We are honored to be part of this movement and are excited to present our vision for a more positive future,” said Petros Timotheou, Founder of iceep. “Stay tuned for updates on our progress in the competition.”
About iceep
iceep is a company that empowers lifestyle brands to implement circular takeback programs. Their innovative business model goes beyond traditional rewards, offering a loyalty program with purpose, tackling waste, and promoting a circular economy. iceep’s program is dedicated to addressing overflowing closets and the environmental impact of discarded items. This initiative not only tackles customer pain points but also effectively sets brands apart from competitors by offering a unique approach to sustainability. By providing consumers with a real-life experience that resonates deeply with environmental concerns, iceep’s program not only boosts customer retention but can increase it by up to 70%.
Contact:
Petros Timotheou