Carolin Wanitzek, Founding Partner & Managing Director, IN SUBSTANCE

In the dynamic interplay of design and entrepreneurship, only the most intriguing ideas can sustain the relentless currents of time and change of tastes. In our story today, we seek to explore the journey of an artist, who has emerged as a luminary rewriting the narrative of contemporary design in the realm of furniture making. Let’s welcome Carolin Wanitzek, co-founder, and managing director of IN SUBSTANCE, a connoisseur of modern art and designing, who, with her ingenious sense of beauty has imbued craftsmanship with a profound sense of purpose seamlessly aligning with the stint of modern living. As we delve into the layers of her journey and the ethos of IN SUBSTANCE, a compelling narrative unfolds, shaping spaces that transcend the ordinary and resonate globally. 

The Genesis of a Visionary 

Carolin Wanitzek’s story is one of passion, precision, and a relentless pursuit of excellence. Born and raised amidst the cultural tapestry of Germany, her early fascination with design was fueled by a desire to create spaces that infallibly blend aesthetics and functionality. This passion ignited the spark that would later become IN SUBSTANCE. The inception of IN SUBSTANCE was not merely a venture into furniture; it was an extension of Carolin’s commitment to design in space. “Every piece we create is part of a larger narrative, a three-dimensional installation within the spaces people inhabit,” she shares, unveiling the profound connection between her artistic roots and the ethos of IN SUBSTANCE.

Caroline’s expertise lies in designing spaces that captivate and elevate experiences. “Designing spaces is like telling a story; it’s about creating an immersive narrative that goes beyond the visual,” she remarks, offering a glimpse into her creative philosophy throughout.

IN SUBSTANCE: Where Design Meets Purpose

IN SUBSTANCE is not merely a furniture brand; it embodies Carolin’s belief that design should elevate life. Here, each piece crafted is not just functional but intrinsically tied to the brand’s mission of enhancing the human experience- a vision that is perfectly in sync with Carolin’s scenography background. “Design should be timeless; it should endure beyond fleeting trends,” Carolin asserts, outlining the brand’s commitment to purpose-driven creations. The minimalist, monochrome, and graphic aesthetic that defines Carolin’s work in scenography become the signature style of IN SUBSTANCE. 

The brand’s journey, an odyssey of innovation and sustainability, reflects Carolin’s dedication to quality craftsmanship. Her emphasis on sustainable materials and ethical practices positions IN SUBSTANCE as a trailblazer, challenging an industry often overshadowed by mass production. “Craftsmanship is the soul of our creations,” she declares, echoing her belief that every design transcends the transience of trends.

Carolin Wanitzek: The Architect of Change

Carolin’s role as the architect of change extends beyond the world of furniture design. Her leadership style is a symphony of holistic thinking, considering the impact of design on both individuals and the environment. Through thought leadership, Carolin sheds light on the transformative power of design. “Design isn’t just about aesthetics; it’s about shaping how we experience the world,” she proclaims, inspiring entrepreneurs to think beyond profit margins.

Her work as a scenographer and installation artist influences her approach to crafting spaces. “In scenography, I learned the power of storytelling through visuals. Now, I apply that same principle to every design object we create at IN SUBSTANCE,” she reveals, shedding light on the interplay between her artistic roots and entrepreneurial endeavors.

As a partner at OUI R Creative Studio, Carolin’s influence expands into diverse creative realms, further solidifying her position as a visionary in the design landscape. The cross-disciplinary collaborations reflect her commitment to pushing boundaries and exploring the intersections of design.

The narrative deepens as we explore the brand’s commitment to craftsmanship and sustainability. Each piece tells a story, not just of its design but of the values embedded in every detail. IN SUBSTANCE is not following trends; it’s setting them, challenging the industry to prioritize substance over speed. “Our pieces have a story to tell; they are an extension of our commitment to conscious living,” Carolin emphasizes, embodying the ethos of her leadership.

A Journey Beyond Borders

Carolin’s impact extends beyond the creation of furniture. Her services for visual productions, including conception, realization, photography, and post-production, reflect her commitment to an all-embracing design experience. “Our work is not confined to a specific medium; it’s about creating a visual language that transcends borders,” she affirms, encapsulating the global resonance of her creative endeavors.

The partnerships and collaborations she has undertaken underscore the breadth of her influence. From collaborating with the Amazon Music Level Award to crafting experiences for La Mer Cosmetics, Carolin’s reach spans national and international clients. Her collaborations with renowned entities like Sagmeister & Walsh and contributions to publications like Fast Company mark her as a design luminary with a global footprint.

A Vision for Tomorrow

In an exclusive interview, Carolin shares her vision for the future. Her foresight extends beyond the confines of IN SUBSTANCE as she envisions a future where design becomes a catalyst for positive change, both environmentally and socially. “Design should not just be visually pleasing; it should contribute to a greater narrative of sustainability and conscious living”, affirms Caroline. The interview provides a deeper understanding of her holistic approach, encompassing not only the creation of beautiful spaces but also a commitment to ethical and responsible design practices.

Carolin’s commitment to education adds another layer to her visionary pursuits. Her role in design education, offering talks and workshops, reflects her dedication to nurturing the next generation of designers. “Design is a journey of constant learning, exploration, and innovation,” she imparts, echoing her belief in the transformative power of design education.

A Legacy in the Making

As we conclude this journey into the narrative of Carolin Wanitzek and IN SUBSTANCE, we witness not just a success story but a legacy in the making. In every piece crafted, in every collaboration undertaken, there’s a story waiting to be told, and Carolin Wanitzek is the master storyteller.

Carolin Wanitzek, the scenographer, installation artist, and co-founder of IN SUBSTANCE, is not just furnishing spaces; she’s crafting a legacy that resonates with the essence of thoughtful design. In every curve, in every texture, there’s a philosophy waiting to be experienced. The story of IN SUBSTANCE and its visionary leader is not just about furniture; it’s about redefining spaces and leaving an indelible mark on the world of design.

As entrepreneurs and business aspirants embark on their journeys, the story of Carolin Wanitzek serves as a beacon, guiding them to not just chase success but to craft legacies. In a world where design meets purpose, where innovation meets sustainability, Carolin Wanitzek stands as a testament to the enduring power of entrepreneurship—a legacy in the making, one design at a time.