Shopping for fashion and lifestyle products is always going to play an integral part in the global economy as long as there is the presence of the human population. With the increase in urbanization and advanced technologies in today’s world, the need for clothes, apparel, lifestyle products, footwear, and many other essential requirements would be increasingly purchased by the people.
Online e-commerce platforms are on the rise in the market mostly for fashion, lifestyle, food products, technological services, and many more. These e-commerce platforms work according to four types, based on which their businesses are run and operated. B2B (business-to-business), B2C (business-to-consumer), C2B (consumer-to-business), and C2C (consumer-to-consumer).
These types of platforms provide consumers and businesses with services such as access, comfort, user-friendly navigation, cost-effective, time-effective, well-showcased products, detailed, convenient, and efficient. The supply chain management, e-commerce experience, and sustainability concerns are all taken into consideration with the use of technological tools and resources.
Therefore, in this article, we shall be exploring the retail innovation in a leading and one-stop shop e-commerce group and company present in the fashion industry – ABOUT YOU, which was founded and established in Europe, and envisions being in the online retail business for another 102 years.
Tarek Müller – CEO and Co-Founder:
The co-founder, CEO, and Managing Director of ABOUT YOU is Tarek Müller. Founded and established the retail of fashion and lifestyle products in Hamburg, Germany, Europe – Tarek Müller has successfully managed to direct and lead with a mindset that is power-driven, motivated, and determined in his entrepreneurship journey to make this e-commerce business platform an internationally active operation.
The company has incorporated two main departments of importance, such as – ABOUT YOU (the fashion and retail business) along with Co. KG which is a limited liability company, and a limited partnership enterprise, integrated to form the ABOUT YOU Group. The business also provides B2B Solutions services for two demographics. For the online retailers, ABOUT YOU provides technological services as an Application Programming Interface Solutions and for External Partners, the business provides Brand Relations and Retail Media as an integrated advertising option.
The online shopping experience is the most important factor when the fashion industries are involved. The digital marketplace allows for these types of companies and businesses to flourish and grow with the various types of e-commerce trends as they bring in more consumers and profits. Tarek Müller has been leading the Marketing and Brand Department within the company since the year 2014 and oversees its operations.
ABOUT YOU Group:
Founded and established in the year 2014, the ABOUT YOU Group is divided into two fashion brand labels of their own – ABOUT YOU Label and the EDITED. These are the two very own fashion brand labels that have been brought into conception among the other diversified sales of brands.
Along with the online retail e-commerce business, there are also offline stores established. Europe’s first online shopping destination where there are over 3,800 accessible brands from which 600,000 products are available for the 45 million+ growing active users, on a monthly basis.
Vision – ABOUT YOU envisions itself being the No. 1 fashion player in Europe. The concept that the business wanted to establish was to bring into creation the first and most used online fashion retail e-commerce platform where the consumers can easily access, find, and navigate, the desired products that they wish to see as well as be inspired by the other diverse choices.
This idea was transformed to a downloadable application on smartphones, making it user-friendly. This strategy found over 26 million application downloads. Therefore, with an innovative integration the digital marketing of ABOUT YOU Group started to gain success.
The B2B Solutions services that are provided by the business, are operated by SCAYLE. It is a GmbH enterprise also known as a limited liability and limited partnership enterprise, which improves and optimized the digital marketing department with the needs of the consumers.
On a mission to be faster, the strive to be – Efficient, Smart, and Straightforward. To stay hungry, they strive to work by being – Hands-On, Flexible, and Motivated. To provide services with passion, they strive to stay – Committed, Analytical and Optimistic.
In the financial year of 2022-2023, ABOUT YOU was recognized as one of the many online e-commerce fashion retailing platforms that consumers used, and this led to around 1.90 billion euros of sales profits.
The ABOUT YOU was founded in the year 2014 and it has its very own design office located in Berlin, Hamburg, Cologne, Frankfurt, Munich, Stuttgart, and Vienna. The fashion brand label has over 53 wholesale partners. The EDITED was founded in the year 2016 and has its very own design office located in Berlin, Hamburg. This fashion brand label has a 15-employee workforce.
To Conclude: In the areas where the population groups are larger, such as in developing cities, the industries where products and services are provided to consumers through online retail such as Fashion and Technology would be in a continuous boom. In Europe, one such online retail e-commerce platform – ABOUT YOU, co-founded by Tarek Müller in the fashion industry has paved the way in fashion retail and is on a mission to becoming the No.1 most used platform in Europe. With the incorporation of fashion and technology, businesses can use this in conjunction to provide a more seamless and overall comfortable shopping experience to customers through an optimized, engaging, and fun e-commerce platform that provides a multichannel retail experience, all at the same time and all from the comfort of their homes.