Selina Bertola, Founder, Nomade Architettura Interior Design
In an era defined by rapid change and fleeting trends, Nomade Architettura, an architectural studio based in Milan, Italy, emerges as a trendsetter of timeless elegance in the world of interior design and architecture. Orchestrated by none other than the architectural maverick, Selina Bertola, and her signature craftsmanship, the company has set a new benchmark in redefining creative spaces- an enduring legacy of combining contemporary aesthetics and classical elements.
But as we embark on a journey through the corridors of timeless beauty, innovation, and entrepreneurship, we come across Selina Bertola, the visionary at the helm of Nomade Architettura. Selina’s awe-inspiring tale of breaking barriers, nurturing creativity, and championing female empowerment, allures us to a fascinating world beyond the confines of creating designs and building marvels.
The Birth of a Visionary
Selina Bertola’s coming into the world of business was neither an amateur’s call to action nor was it driven by any whimsical instinct. It was rather her deliberate and calculated move that stemmed from deep-seated ambition and lifelong inspiration. Born to parents in business, the spirit of entrepreneurship was deeply instilled in her since childhood. Raised with the values of passion and perseverance, Selina chose her unique path in designing. At the tender age of 12, when she first picked up her pencil to redesign her bedroom, she profoundly discovered the artist within her. “I wanted to be an architect. And more specifically, I wanted to be an interior architect,” Selina reminisces, tracing the genesis of her ardor for design.
Weathering the Storms of Adversity
The inception of Nomade Architettura in 2010 was not merely a leap of faith; it showcased the leader’s efficacy, strength, and resilience in navigating tumultuous times. The year was marked by a period of economic upheaval and widespread uncertainty that disrupted life in Italy. Undeterred by challenges, Selina jumped in with the same verve and vigor, defied all odds, and turned her dreams into reality with the establishment of Nomade Architettura. “2010 for Italy was a disaster,” Selina recalls with a wry grin, “I always intended to grow… but I really keep in consideration every move,” she asserts, reflecting on the turbulent backdrop against which her entrepreneurial odyssey unfolded and her sustainable leadership came forth.
Nomade Architettura: A Powerhouse of all-female Leadership
Nomade Architettura isn’t just an architectural firm, it’s an embodiment of Selina’s commitment to breaking stereotypes while making an impact in the world of entrepreneurship. In an industry traditionally dominated by men, Selina’s firm stands strong as a beacon of female empowerment. With an immense reverence and faith in the women’s power of crafting excellence, Selina spearheads an all-female ensemble; the firm that exudes a resolute character of defying norms and breaking boundaries. “We want to be an all-female architect’s office in an industry that is not necessarily so open to female architects,” Selina asserts, infusing Nomade Architettura with a bold, distinctive flair, which makes it stand out. “We’re actually making a position about it,” she remarks, referring to the office’s all-female composition. Beyond mere branding, this decision represents the core value of the firm- fostering diversity, encouraging equality, and prioritizing talent over gender within the architectural realm.
Forging Connections: Symphony of Understanding and Design
At Nomade Architettura, the client is at the heart of every project. Selina believes in building strong, empathetic relationships with her clients. “We really create and build a special relationship,” she explains. In the realm of residential design, Nomade Architettura’s touch transforms houses into homes, imbuing each space with warmth, character, and a palpable sense of belonging. Whether it’s a sprawling villa overlooking the Mediterranean or a cozy urban apartment, their designs reflect a deep understanding of their client’s lifestyles and aspirations, resulting in bespoke interiors that feel both timeless and intimately personal.
Cultivating a Unique Work Culture
Selina’s leadership style is as innovative as her designs. ‘Putting together different people, cultures, and experiences can only bring positivity,’ encapsulates her vision of holistic leadership. Nomade Architettura is a community, where collaboration isn’t just encouraged—it’s celebrated with gusto. Selina has cultivated an environment that values freedom, trust, and mutual respect. “The relationship between me and every girl, every architect in the office is based on trust,” she says. Flexible working hours and a culture of mutual respect have breathed an air of comfort and confidence into the team. Annual trips and themed parties further enhance the sense of camaraderie and joy.
Balancing Growth with Integrity
Looking ahead, Selina’s vision for Nomade Architettura is clear. She aims to grow the firm while preserving its intimate, family-like atmosphere. “I want to consolidate what I have, grow the office… but not that much,” she reflects. By maintaining a manageable size, she ensures that the quality of work and the firm’s unique culture remain intact. With over half of their projects being international, Selina’s focus on global outreach continues to expand the firm’s horizons.
Pearls of Wisdom: Aspiring Women in Business
For women looking to break into the architectural and design industry, Selina offers sage advice steeped in her own experience. “Believe in what you’re doing and not to hurry,” she advises, urging patience and unwavering faith in one’s journey. With a discerning focus on the twists and turns of entrepreneurship, Selina cautions future leaders, “And not to think that from A to B…there will be a straight line that you can follow to reach it. It will never be a straight line. It will be full of curves, it will turn, but if you keep in mind exactly where you’re going, what you’re aiming to, you will get there.”
Amidst the undulating landscape of business, Selina’s success exemplifies the power of patience, perseverance, and passion with which she encourages young designers to stay true to their vision and remain steadfast in their pursuits, even when the path is fraught with challenges.
Selina Bertola’s story is not just about building an architectural firm; it’s about pioneering change, fostering creativity, and inspiring the next generation of designers. As Nomade Architettura continues to set new benchmarks in design excellence, Selina’s legacy as a trailblazer and mentor grows ever stronger, lighting up the way for those who dare to dream and create.