Top eCommerce Mobile App Trends for the Next 5 Years
The eCommerce market in Europe is approximately 363 billion US dollars, with an annual growth rate of 7.3 percent predicted. According to a few experts, the European market volume will be valued at 481 billion US dollars by 2022. This is a lot when you consider that there are 28 different currencies, more than 200 different languages, and 50 different countries that make up Europe.
Given the importance of e-commerce in Europe, having an e-commerce app that can engage your target market is essential for running a successful business.
Mobile technology has changed the way we live, and our smartphones are seemingly always within arm’s reach, which dictates our daily habits. As a result, mobile commerce trends are evolving. Consumer buying behavior has changed drastically over the years, and mobile commerce will continue to thrive and grow in the future.
As an eCommerce store owner, you need to stay up to date with the latest mobile commerce trends. Keep reading the article to find out the eCommerce mobile application trends that will dominate in the next 5 years.
1. Livestream Shopping
Live shopping on social media has increased dramatically since the pandemic, especially on sites like Youtube, TikTok, and Instagram Live. During Livestream shopping, brands will be able to showcase a product and develop a UI that can help the customers directly buy products from the live stream.
The conversion rates from live streams are ten times higher than those from any other e-commerce format, and they are expected to keep rising because, according to experts, the live shopping market in the United States alone will be worth $35 billion by 2024.
2. Buy Now and Pay later services will be Everywhere
Consumers increasingly expect to buy now and pay later for services as an alternative purchase method. This payment option allows shoppers to make purchases and then pay for the purchase over several installments. Consumers often find “buy now, pay later” to be an easier and more flexible payment method than credit cards.
Buy now pay later Services are growing in popularity as they allow consumers to receive a product without paying immediately.
3. Adding videos to eCommerce Application
The use of videos is a great feature to add to the development of an eCommerce application, as it will undoubtedly increase sales.
A cool collection of photos of the products sold will not be enough to compete with videos of people wearing the products themselves, especially when we talk about real clothes, accessories, or the use of gadgets.
Shopping videos are another video feature that has joined the development of eCommerce mobile apps.
These are basically videos that a company promotes on social media pages where users can point to items and click on links that will direct them to that specific item.
4. Integration of the Cloud in the development of eCommerce mobile Applications
Cloud integration systems’ accessibility is more important than ever due to the expanding global issue of storage shortage.
Such features are increasingly being used not only in the development of mobile e-commerce applications but also in the development of all other applications that are currently available.
The addition of cloud systems will aid in enhancing the application’s performance and significantly lower the costs related to hosting.
5. Voice Shopping
Over the years, voice assistants like Siri and Alexa have swept the world by storm, and voice search usage has also changed.
Voice shopping is predicted to increase by 1900% in just four years, from a value of 2 billion US dollars in 2018 to 40 billion in 2022.
So what do statistics say about how consumers are using voice search to shop online?
51% of people use voice commands to research products, whereas 22% of people use voice search to make a purchase. This demonstrates the effect voice shopping has on consumers.
Mobile trends will continue to grow and play a significant role in the eCommerce industry for the foreseeable future. As an eCommerce business owner, you need to keep a close eye on mobile commerce trends to plan accordingly. As the majority of consumers now prepare to shop using mobile devices, creating a mobile app for your e-commerce website is the simplest way to keep up with the times of changing technology.